Monday 7 January 2008

Online, in touch, up to speed

The Infusion Group on Facebook is still small in numbers - but those who are shunning Facebook are bucking the trend in the UK, as the UK's social network obsessives are the most connected in Europe! A study from the regulator Ofcom notes that social networking is categorically "no longer the preserve of teenagers and students" and has been adopted by a growing army of older surfers determined to link up with old acquaintances.

Thanks to their growing obsession and the widespread availability of broadband, the UK leads Europe in using social networking sites such as Facebook and MySpace. UK adults spend more time on social networking sites than any other country in Europe, with 4 in 10 UK adults saying that they regularly visit the sites. The UK adults who visit the sites spend an average of 5.3 hours each month on them and return to them an average 23 times in the month.

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