Real Christmas in under 30 seconds

A competition has been launched challenging the public to tell the story of Jesus’ birth in just thirty seconds. It’s the latest campaign from the Churches Advertising Network (whose previous Christmas campaigns included describing the Virgin Mary as having a “bad hair day”).

This year's Christmas campaign includes 30 second ads to run on commercial radio in December, plus a competition for individuals and groups to tell the Christmas story in under 30 seconds. There's a prize of £500 for the best competition entry, plus exposure on YouTube. The impetus for the campaign came from a recent poll which found that only 12 per cent of adults in Britain know the facts of the biblical Christmas story.