Guilt and chocolate

Last year we discovered a church that encouraged its parishioners to buy chocolate during Lent! This year, it is scientific research on guilt and chocolate bars. The Development of the Attitudes to Chocolate Questionnaire is a cheap, fairly accurate way to measure chocolate craving and also to measure guilt. Reporting on the use of this tool, the researchers announce that they made an exciting new psychological discovery: that "craving but not guilt was associated with the eating of chocolate bars".