The BBC reported that Costa Coffee have insured the tongue of their chief coffee taster for £10m. Gennaro Pelliccia personally tastes a sample of each batch of raw coffee beans at Costa Coffee's London plant before they are roasted and shipped to its stores.
The insurance policy was taken out with Lloyds of London. "The taste buds of a Master of Coffee are as important as the vocal cords of a singer or the legs of a top model, and this is one of the biggest single insurance policies taken out for one person," said a spokesman for the insurance brokers.
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