The Hungry Elephant website runs an affiliate scheme for charities to obtain a financial contribution from a vendor when someone uses the charity's code to shop online. It can be a way for voluntary organisations to lever income from the spending of your members or supporters. For example, some supermarkets will pay a certain percentage of the bill to the charity when people shop online with them. And the name? It comes from the "feeling that trying to fundraise is a bit like trying to feed a hungry elephant...a lot of hard work for very little gain". [forwarded by Phil]
Tuesday, 2 June 2009
Hungry Elephant - affiliate scheme for charities
The Hungry Elephant website runs an affiliate scheme for charities to obtain a financial contribution from a vendor when someone uses the charity's code to shop online. It can be a way for voluntary organisations to lever income from the spending of your members or supporters. For example, some supermarkets will pay a certain percentage of the bill to the charity when people shop online with them. And the name? It comes from the "feeling that trying to fundraise is a bit like trying to feed a hungry elephant...a lot of hard work for very little gain". [forwarded by Phil]
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