In the 1970s Kermit the Frog sang about the hardship of being green (video of its not easy being green) but now the term "green" is now used universally. An article on the BBC website ponders What is the meaning of 'green'? noting that retailers, politicians, High Street firms (especially supermarkets) have jumped on the bandwagon, and an entire industry of smaller green firms has been developed.
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