Ethical foods backed despite downturn

A recent poll has discovered that consumers are buying more Fairtrade and locally produced products despite the tough economic climate. In addition to locally-produced and Fairtrade foods, shoppers are concerned to purchase goods with higher animal welfare standards. Only organic foods have suffered a decline, food and grocery researchers IGD found in a poll of 1,051 shoppers conducted in December.

Remember the LOAF principle? It encourages people to choose food that meets at least one of the following criteria: Locally produced, Organically grown, Animal friendly or Fairly traded.