Round-up of tea news

Tea may be going up in price, but some tea producers are seeking to add more value by interacting with customers in different ways:

• Cafédirect have given their packaging for tea (and coffee and cocoa) a spring makeover.
• You can keep up with the latest news from Cafédirect on Twitter.
• Twinings have recently starting communicating with their customers by teamail. These aim to keep you up to date with the latest news from Twinings, make sure you’re the first to know about new teas, and receive details of special treats.
• The latest TV ad for Twinings shows how to turn tea into art. It showcases the skills of Ilana Yahav, a live animation artist who creates the beautiful art images out of tea leaves.
• The UK Tea Council has launched a monthly series which will focus on the top places to take tea around the British Isles. In May, this looks at Devon & Cornwall.