Cafédirect, the UK's largest and longest running Fairtrade hot drinks company, is in Uganda this week meeting with its 17 African tea and coffee growing partners, who represent 162,000 farmers. The farmers are shareholders in the company, and are meeting to discuss the company's strategic direction and actions to be taken following the consequences of Kenyan unrest. Cafédirect has issued a press release asking Fairtrade drinkers not to turn your back on Africa's smallholder growers.Cafédirect also announce their newest product, Teadirect Gold (see above), the first premium Fairtrade tea available in major retailers. This high grade tea demonstrates Cafédirect 's commitment to product innovation and improving quality: the luxurious, rich flavour of this delicious, aromatic blend of teas comes from expert grower partners in Kenya, Rwanda, and India.
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